Responsible growth
Delivering More Than Just Pizza
Domino's is expanding rapidly and we aim to open 50 new stores each year. Our priority is to remain the premier provider of fresh, high quality, home-delivered food but demand for our service only comes once we have earned the respect, admiration and trust of local customers.
That's why our expansion plans are governed by what we call 'Responsible Growth'. This means that we actively seek to enhance the local amenity by demonstrating sensitivity towards residents and the local environment, and by adding value to the communities we serve.
Every new store that we open creates between 25 and 30 full and part-time jobs and with the potential for a total of 1,000 stores in the future, this equates to many thousands of new jobs being created.
Environmental Impact
Domino’s Pizza sells freshly-baked hot food. There is neither a requirement for deep-frying nor for any forms of cooking other than baking in a gas-fired conveyor oven. Therefore, smells and cooking odours are more akin to those generated by a small bakery.
Our stores have a design and specification package that meets all legal requirements for supply and exhaust ventilation. Air extracted from above the ovens is fully filtered and the Domino’s standard equipment specification includes a requirement that filters be cleaned frequently.
Opening Hours and Traffic
We seek, where possible, to operate standard opening hours for all of its stores and the typical closing time is 2300hrs. There are, of course, some units that operate different hours, but these are usually in non-residential areas where other outlets are also trading after 2300hrs.
Domino’s home delivery focus (there is an average 70/30 split between home delivery and over-the-counter sales) means that additional traffic is not created. The majority of our deliveries are off-peak (after 7pm ) so consequently they do not add to local congestion.
We use the most appropriate delivery method for the local area, as defined by local authorities. A great deal of the company’s training focus is directed towards delivery drivers who are, of course, the most visible representatives of Domino’s in the community.
Noise And Litter
Our focus on home delivery limits noise disturbance at store level. Staff are made aware of the company’s concerns about image and quality service during training and take conscious steps to minimise disturbance to neighbours and residents.
Litter is rarely generated in the area surrounding the typical Domino’s store. This is because Domino’s orders are home delivered or collected for consumption at home. There is no scope for eating within stores because there are no sit-down areas. In addition, it is unlikely that a customer would eat the product on the street as it is piping hot when served straight from the oven.
A Community Service
Domino’s has been actively involved in positive community relations activity for over 40 years and it's a key part of how we do business.
Back in the 1960s, our founder insisted that delivering more than just a great-tasting pizza was one of the most important ways for our business to be a success. We still believe this today and encourage all of our franchisees and stores to 'deliver more' than just great tasting pizza through a range of activities, both in and out of the store.
Our franchisees and team members go to great lengths to foster positive relationships with the local communities and many invite local schools and youth groups to pizza-making workshops, support local charities and sponsor sports teams and local events.
If we are planning to open a new store in your area, your local franchisee would be actively encouraged by Domino’s to undertake a range of local activities to help add real value to your community.